Editorial September 2020

A brand new blog

Hey people!

It’s been a while I’m thinking about writing an editorial for this blog. And that’s because I’ve decided to give it another direction. One that is closer to my current lifestyle and experience. But the road to get to this point hasn’t been easy…

A couple of years have passed since the last post I’ve published. It’s a long time, I know. But I went through a complex, hard reset period, which I will write more about in my next posts.

Here’s a synopsis. In 2017 my husband and I had to close the business we built from the scratch in New York, which we’d run successfully for 6 years. I’m not gonna get into details here, just know that it was a pretty violent crash. We lost everything: money, lifestyle, connections.

At the time, we used to live in Barcelona. By mid 2018, broke and without any clear plans for the future, we packed our stuff and moved to Rome, my hometown.

Now, that in itself was rough because I hadn’t lived in Rome for 12 years. And a few months after moving back I remembered why I had left… Anyway, moving there was somewhat of a forced choice because we needed my family’s help to get our shit back together.

That’s not even the hardest part. The hardest thing we both had to do was to reinvent ourselves personally and professionally. We were in our early and mid thirties and at that age it is possible, but definitely not simple.

I’m gonna speak for myself here: after we had to close our company, I felt like the biggest failure and I fell into a deep depression. Big ego got hurt!

It took me some time, some cognitive-behavioral therapy, some antidepressants and a lot of meditation to finally be able to accept, look back and, basically, re-evaluate the whole story.

You know when the magic happened? When, instead of seeing the end of my first enterprise as a failure, I started viewing it as an experience I could learn from. It’s this point of view that has allowed me to eventually move on.

Quick takeaway: Nothing is a failure because everything is an experience that, whether positive or negative, can teach you a lesson that can make your life and yourself better.

Among many other things, I’ve learned content marketing, branding, management, copywriting, blogging, and working remotely.

Why am I mentioning those specific skills?

Because those are precisely the ones I needed to repackage, following my long-standing passion and ability to write, into my new professional identity as a freelance content writer. Think that, at first, because of a massive denial, I couldn’t even write my CV because I couldn’t see how everything I did for my company (hospitality + travel) could fit into such a different profession! While, in fact, they would fit just perfectly!

Fast forward to today: my husband and I have moved to Berlin. We are making it as freelancers (not every month is great but hey! it’s a process), despite the Covid pandemic. He’s an illustrator, graphic designer and soon-to-be tattoo artist; I’m a content writer, copywriter, social media strategist and…blogger again!

I find Berlin the only place in Europe I can possibly live in. It’s full of young people, there’s plenty of freelancers, people are weird enough for me, it’s creative, lively and fun, it’s pretty cheap and it’s full of adults who suck at adulthood, just like me 🙂

From now on this blog is going to be about freelancing, digital nomadism, working remotely, entrepreneurship, how to be your own boss and live on your own terms. I’m gonna tell you my stories and give you advices and tips based on my personal experience. Besides, I’ll feature the stories of other freelancers, entrepreneurs, and creators.

This blog’s reason to exist is to help you be and appreciate your authentic self as well as to find your own way and place in this insane society we live in.

The underlying motto is always going to be the same: enjoy the ride. Because, as cliche’ as it sounds, what really matters is the journey, not the destination.

Keep up with my new juicy content by signing up to my newsletter!

34 Comments Add yours

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